Service
Safwa provides profit analytics for ecommerce stores. You connect your store and we display financial insights based on your data.
Your data
You retain ownership of all your store data. By connecting your store you grant Safwa read access to calculate profit analytics. Safwa writes in two places only: it adds its own analytics pixel to your store (listed under Settings > Customer events), and, if you turn on Cancelled-order sync, it tells Google Ads which counted sales were cancelled.
Accuracy
Safwa provides estimates and confirmed data points. We clearly label which figures are estimated versus confirmed. Safwa should not be used as a substitute for professional accounting advice.
Payment
Safwa has a free tier that requires no payment method and no subscription. Paid plans are billed through Shopify, either monthly or as a single yearly charge, and you approve the exact amount on Shopify's confirmation screen before anything is charged. Paid plans include a 15-day free trial for stores that have not used one before; you can cancel at any time, including during the trial.
API usage and data handling
Access commitment
You grant Safwa read access to your connected platforms (Shopify, Google Ads, Meta Ads, Leopards, PostEx) for the sole purpose of calculating accurate profit analytics, plus two writes: one Shopify permission, write_pixels, used only to add and configure Safwa's analytics pixel, and — only if you turn on Cancelled-order sync — conversion adjustments uploaded to Google Ads for orders you cancelled. Safwa commits to:
- Never modify, create, delete, or pause any campaigns, ads, orders, or products in your connected accounts.
- Access data only when you request a manual sync or during scheduled automatic syncs; Safwa's storefront pixel sends checkout analytics while it is connected.
- Store all data encrypted with Row-Level Security enforced per store.
- Never share your data with third parties for commercial purposes.
- Use your data only for the profit analytics calculations shown in your dashboard.
- Delete all your data within 30 days of account termination.
Revocation and disconnection
You can revoke access to any connected platform at any time without penalty. Disconnecting Google Ads or Meta Ads from Ad Spend → Configuration in Safwa revokes our access at that platform and deletes the stored credentials at once. If you revoke from Google's side instead, our next scheduled sync, within 12 hours, sees it, stops and deletes the stored credentials; if you remove Safwa in Facebook's settings, Meta notifies us and we stop at once. Uninstalling Safwa from your Shopify admin stops store syncing and Safwa's pixel at once.
Attribution and ROAS accuracy
ROAS and profitability calculations are based on matched Shopify orders against ad spend data. Due to attribution windows and order matching variance, figures may differ from platform-reported metrics. Safwa should not be used as a substitute for professional accounting advice.
Contact
For support: [email protected]
Mailing address
Safwa — Office # 01, Falcon Complex, Malir Cantt, Karachi, Pakistan